2024 Summer Old-Money Style Do's and Dont's

Classic style, vieux riche, old-money – whatever you call it, the style has a longstanding appeal that we just can’t seem to shake. We're talking timeless elegance, understated luxury, and an air of sophistication that'll make you fit in on any golf course, at any member’s club, or on board any yacht.

Photo by Helena Lopes on Unsplash

The Do's:

First thing we want to emphasise? Slow production and organic fibres. Listen, quality is the name of the game here. And when it comes to fabrics that ooze class, nothing beats the natural fibres. We're talking linen, cotton, silk, and lightweight wools that'll keep you cool without compromising on aesthetics. Rock a sharp linen blazer, a silky blouse, or a fine cotton dress shirt and watch heads turn – a la Julian Piket or Justus F. Hansen, who should definitely be on your IG feed if you want daily inspo.

But remember – this ain't about chasing trends. It's about sticking to those tried-and-true silhouettes that have been slaying for decades. We're talking A-line dresses, tailored trousers, and blazers that fit like a dream. Not only will these pieces have you looking like a million (old) bucks, but they're also versatile, making them perfect for any swanky summer shindig.

Next, we want you to limit that palette a little. We know summer's all about those bright, bold hues, but when it comes to old money, we're keeping it chill with a more subdued palette. Whites, beiges, navies, and pastel shades are where it's at – although don’t be afraid to break out the red or black in the evening.

 Lighter hues reflect the sun's rays and stop you breaking a sweat, but they also mix and match like a dream, allowing you to build a minimalist wardrobe that screams refined taste.

Finally, shoes can make or break an outfit, and we're all about those classics. Loafers, ballet flats, or brogues in high-quality leather are the move. They will complement your outfits like a boss, and they'll also keep you comfy as you slay the summer away.

Photo by David Lezcano on Unsplash

Pro Tip: Accessorise Wisely: Accessories are the secret weapon in the old money arsenal. A well-chosen watch, a pair of pearl earrings, or a simple leather handbag can add that extra touch of sophistication without going over the top. Remember, subtlety is key – you want to emphasise quality over quantity, every time.

The Don'ts:

First, ditch those brands. Vieux riche is all about discretion. Logos and branding are a big no-no, because they take away from that classic, understated vibe. Let the quality of your threads do the talking.

In a similar vein, keep in mind that fast fashion might be tempting with its trendy designs and affordable price tags, but it's the antithesis of the style’s ethos. Invest in pieces that are well-made and built to last, not those that'll be out of whack by next season. Consider embracing the capsule wardrobe to avoid overloading yourself with clothing that won’t withstand the test of time.

Comfort is key, especially in the summer heat, but going too casual can kill that polished old-money aesthetic. Keep the athletic wear for the gym or sports activities and avoid rocking it as part of your daily ensemble.

We know, those trendy pieces can be hard to resist, but old-money vibes are all about maintaining that timeless appeal. Focus on pieces that'll look fresh today, tomorrow, and ten years from now.

Last but definitely not least, grooming is essential for pulling off that old-money look. We're talking well-groomed hair, clean nails, and a generally polished appearance – plus a signature scent. Maison Margiela’s From the Garden is ideal for an old-money summer. It's not just about the clothes; it's about presenting yourself as a true menswear icon. 

Nailing that drip this summer is about more than just copping the right threads; it's about cultivating an aura of effortless elegance that'll have you slaying no matter the season or trend.